The film begins with three young computer programmers creating an erotic reality show website on the Internet and figuring out how to make money from it. So, they put a handsome guy in glasses with a camera and send him after girls. He gets to know the girls, becomes close to them, and records all the actions on a video camera, posting them on the website they run, "tsavchuur.com." The film shows that the more profitable this business is for them, the more dangerous the consequences for the young men become.